Lisa Plendl, the go-to freelance business technology writer

Technology is complex. Successful technology writing can help customers truly understand yours -- and what it can do for them
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Achieve Marketing Success with the aid of a top freelance technology writer

Finding a skillful copywriter to convey the business value of your software, hardware or other tech solution can be a serious challenge -- especially when addressing the decision-makers and influencers who sign the checks or actually purchase technology products and services.


Successful business and technology writing works to keep audiences informed and engaged with a savvy, intelligent tone. It doesn't assume readers will automatically know how your software or hardware solution will solve their problem – or improve the bottom line -- unless you tell them.

 

Lisa Plendl is an award-winning, former IBM marketing writer. As a freelance technology writer, she blends a journalist's background and marketing insight to speak clearly and persuasively to technology users and buyers (see services). She has written extensively for IBM, Candle Corp., Guidance Software, Ingram Micro, Gauss AG, and produced collateral for SAP, Microsoft, Symantec, Computer Associates, Trend Micro, AT&T and others.


Click here to see a list of topics that freelance technology writer Lisa Plendl has tackled.

Highly seasoned writer


“Lisa is a brilliant technology writer who can tackle topics from all angles, whether it's a business issue important to executives or a more technical issue being addressed in the field. She can take a project from start to finish and, thanks to an eye for both detail and deadlines, always delivers a polished product on or ahead of schedule. Lisa was such an instrumental contributor to our communications team at Candle Corp., that when IBM acquired the company in 2004 we made sure to bring her with us (as a contractor) in order not to lose her talents.” 


Top qualities: Great Results, Personable, High Integrity


--Mike O'Neill, editor CCR2 online newsletter for IBM, Candle Corp.





Brings value to the organization

Lisa is an experienced copywriter who delivers beyond expectations. She is unafraid of tackling very complex topics and turns out final copy – in the form of articles, brochures, white papers or other marketing collateral – that is clear, concise and a pleasure to read. But Lisa does more than take tough assignments. She brings her own analytical prowess to every assignment, adding depth and insight, and the result is always superior product.

Top qualities: Great Results, High Integrity, Creative

-- Denise Hamilton, (former) Corporate Communications Manager for Candle Corp. (Acquired by IBM)

Responsive and easy to work with

Lisa Plendl is an excellent and versatile journalist who excels at technology writing. She is also a joy to work with. When I was the editor in charge of providing all content to (the former) Office.com’s online business magazine, I relied heavily on her to write compelling business and technical articles for our small business readership.

Lisa not only understands the technology she writes about, she also grasps its  larger implications and has the journalistic skills to explain both in a fresh and engaging fashion. With Office.com, it was often hard to get the New York editors who signed off on our content to approve our business articles, but Lisa's freelance technology writing work always hit the mark. As a result, I used her nearly every week for writing and for editing or rewriting other writers’ technology articles. In a deadline-driven environment, she always came through with excellent written material.

-- William Rodarmor, Berkeley, California